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Recent Posts

Facebook Custom Audience: Everything You Need To Know
Online Advertising

Facebook Custom Audience: Everything You Need To Know

A Facebook Custom Audience is one of the most powerful Facebook Ad targeting options available on their platform. Facebook Custom Audiences launched in 2012, and in the early days, David Fischer (Chief Revenue Officer at Facebook), would frequently say that "Custom Audiences are like butter." They make everything better and are a foundational part of scaling your ads 🍞.

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How To See your Competitors’ Facebook Ad Targeting
Online Advertising

How To See your Competitors’ Facebook Ad Targeting

If you’re any type of B2B or B2C business, you probably have competitors - and we've all heard that a little competition is healthy (and can even lead to positive innovation!) 💥.

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How to Grow Customers with Facebook Lead Ads
Online Advertising

How to Grow Customers with Facebook Lead Ads

If you're looking to get more B2B leads and customers (because which B2B marketer isn't 😉), you may have heard about Facebook lead ads or even clicked on them in your Facebook News Feed...

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How To Find Competitors' Facebook Ads, LinkedIn Ads, and Twitter Ads
Online Advertising

How To Find Competitors' Facebook Ads, LinkedIn Ads, and Twitter Ads

Have you ever seen a Facebook Ad from a competitor, or a brilliant campaign from a brand you follow and used it to expand your own product roadmap or brainstorm a new campaign? ...

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10 B2B Facebook Video Ad Examples That Convert
Online Advertising

10 B2B Facebook Video Ad Examples That Convert

Facebook Video Ads continue to grow in two directions if we were to look at a growth chart: up and to the right, just like a hockey stick...

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How to Create a Facebook Video Ad With Free Templates
Online Advertising

How to Create a Facebook Video Ad With Free Templates

If you've been active on Facebook lately, you've probably noticed that Facebook Video Ads and video posts can be seen almost everywhere on their platform. Videos have completely dethroned images in the marketing world...

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